Handmade jewelry is one of the most profitable and expressive crafts you can sell online. Whether you're a beginner or a seasoned artisan, choosing the right platform can greatly influence your success. With so many options out there, it's important to pick one that matches your style, budget, and target audience.
Here’s a detailed guide to the best online platforms for selling handmade jewelry, along with their pros, fees, and who they’re best for.
1.Etsy – The Go-To Marketplace for Handmade Goods*
Etsy is hands down the most popular platform for handmade jewelry. With over 90 million buyers, your pieces can quickly gain exposure. It's especially ideal for creative, unique, or niche designs.
Pros:
- Large, active audience already searching for handmade items
- Easy to set up and manage
- SEO-friendly tags and categories
Cons: High competition
- Seller fees include a listing fee (0.20), a 6.5
Best for: New and experienced handmade jewelry sellers looking for maximum reach
2.Shopify– For Sellers Who Want Full Control*
If you want your own branded store, Shopify gives you full customization. You control everything—from product pages and pricing to design and checkout.
Pros:
- Full ownership of your site
- Powerful plugins and themes
- Scalable as your business grows
Cons:
- Monthly fee starting at29
- Requires more setup and maintenance
Best for: Established jewelry brands or artisans who want a professional online store
3.Amazon Handmade – High Traffic, Niche Focus*
Amazon Handmade is part of Amazon’s marketplace, but specifically for artisans. Unlike regular Amazon listings, Handmade products go through an approval process to ensure authenticity.
Pros:
- Access to Amazon’s massive customer base
- No listing fees
- Prime shipping options available
Cons:
- 15% referral fee per sale
- Approval process can take time
Best for: Serious jewelry makers ready for higher volume sales
4.Facebook andInstagram Shops – Social Selling Power*Social media is more than just marketing. Facebook and Instagram now let you sell directly through their shops. If you already have followers or want to grow your community, this is a great place to start.
Pros:
- Free to use
- Reach customers where they spend time
- Connects to your catalog and shop
Cons:
- Harder to manage without strong social content
- Not ideal as your only platform
Best for: Creators with an active social media presence
5. Big Cartel – Simple and Affordable for Small Sellers*
Big Cartel is designed for small artists and crafters. It’s simple, clean, and free for up to 5 products. Great for those just testing the waters.
Pros:
- Free plan available
- Easy setup and minimal design work
- No transaction fees
Cons:
- Limited features compared to Shopify or Etsy
- Not ideal for scaling a big shop
Best for: Beginners or small batch jewelry sellers
6. Squarespace – Beautiful Design Meets E-Commerce*
Squarespace is known for its sleek templates and website design. It’s a great choice if you care about branding and visual storytelling.
Pros:
- Gorgeous templates perfect for jewelry
- All-in-one platform with hosting and e-commerce
- Built-in blogging and SEO tools
Cons
- Monthly fee starts at $16+- Less customizable than Shopify
Best for: Sellers who want to tell their brand story through visuals
7.Faire – Wholesale Selling for Handmade Brands*
Faire is a wholesale marketplace for artisans who want to reach boutiques and physical stores. If you're ready to sell jewelry in bulk, this is a solid option.
Pros:
- Connects you with retail buyers
- No listing fee
- Faire handles order and payment processing
Cons:
- Competitive market
- Must meet wholesale pricing standards
Best for: Jewelry sellers interested in bulk sales and wholesale growth
*Tips for Selling Handmade Jewelry Successfully:
- Use high-quality photos with close-up shots
- Tell your product's story—what inspired it, what materials you use
- Offer size/customization options when possible
- Keep shipping and return policies clear
- Focus on customer reviews and social proof
If you're also thinking about selling other digital products, don’t miss our post on(The best online platforms for selling digital products)) to explore more opportunities beyond physical jewelry.
Final Thought:
Selling handmade jewelry online has never been more accessible. From Etsy’s ready-made audience to Shopify’s customization and Amazon’s reach, there’s a platform for every type of seller. Start with one that matches your current skill level and business goals, and as you grow, you can expand or even combine multiple platforms.
Your handmade jewelry deserves to be seen and worn—so get it online, promote it smartly, and watch your business shine.
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