The Best online platforms for selling handmade jewelry in 2025

When it comes to Hawa she had always been creative. From colorful beaded jewelry to handwoven baskets, her talent was undeniable. But for years, her work stayed within her small community been admired at, but not sold widely....Then she discovered the power of online platforms like Etsy, Jumia, and Facebook Marketplace.....At firstly, she was scared. She said to herself “Who would buy from me online?”... then she wondered. She didn’t have fancy packaging or a professional camera. But she decided to try anyway. She took photos with her phone, wrote simple descriptions, and listed her items....To her surprise, her first sale came just three days later  a custom bracelet shipped to someone in another city.

Wow...she became excited,and she kept going. She watched tutorials on product photography, and she learned how to write better titles, and even joined seller communities for advice.. And then today, Hawa earns consistent income from her craft, and her small business has grown beyond what she imagined.

She says the best part is not just the money  it is the joy of seeing people appreciate her work from across the country.

Handmade jewelry?....this is one of the most profitable and expressive crafts you can sell online. Whether you're a beginner or a seasoned artisan, choosing the right platform can greatly influence your success. With so many options out there, it is important to pick one that matches your style, budget, and target audience.

Here is a detailed guide to the best online platforms for selling handmade jewelry, along with their pros, fees, and who they are best for.

So let us begin 

1.Etsy The Go-To Marketplace for Handmade Goods

Etsy is hands down the most popular platform for handmade jewelry. With over 90 million buyers your pieces can quickly gain exposure. It is especially ideal for creative, unique, or niche designs.

Advantages:

Large, active audience already searching for handmade items

Easy to set up and manage

SEO-friendly tags and categories

Disadvantages: High competition

Seller fees include a listing fee (0.20), a 6.5

It is Best for: New and experienced handmade jewelry sellers looking for maximum reach.

2.Shopify For Sellers Who Want Full Control

If you want your own branded store, Shopify gives you full customization. You can control everything from product pages and pricing to design and checkout.

Advantages:

Full ownership of your site

Powerful plugins and themes

Scalable as your business grows

Disadvantages:

Monthly fee normally starting at29

Requires more setup and maintenance

It is Best for: Established jewelry brands or artisans who want a professional online store

3.Amazon Handmade High Traffic, Niche Focus

Amazon Handmade is part of Amazon’s marketplace, but specifically for artisans. Unlike regular Amazon listings, Handmade products go through an approval process to ensure authenticity.

Advantages:

You can gain Access to Amazon’s massive customer base

No listing fees

Prime shipping options available

Disadvantages:

15% referral fee per sale

Approval process can take time

It is Best for: Serious jewelry makers that are ready for higher volume sales

4.Facebook andInstagram Shops  Social Selling Power Social media is more than just marketing. Facebook and Instagram now let you or allow you to sell directly through their shops. If you already have followers or want to grow your community, this is a great place to start.

Pros:

It is Free to use

You can Reach customers where they spend time

You can Connects to your catalog and shop

Cons:

It is Harder to manage without strong social content

It is Not ideal as your only platform

It is Best for: Creators with an active social media presence

5. Big Cartel it is Simple and Affordable for Small Sellers

Big Cartel is designed for small artists and crafters. It is simple, clean, and free for up to 5 products. Great for those just testing the waters.

Advantages:

There is a Free plan available

There is an Easy setup and minimal design work

There is No transaction fees

Disadvantages:

Limited features compared to Shopify or Etsy

Not ideal for scaling a big shop

It is Best for: Beginners or small batch jewelry sellers

6. Squarespace Beautiful Design Meets E-Commerce

Squarespace is majorly known for its sleek templates and website design. It is a great choice if you care about branding and visual storytelling.

Advantages:

Gorgeous templates perfect for jewelry

All-in-one platform with hosting and e-commerce

Built-in blogging and SEO tools

Disadvantages 

Monthly fee starts at $16+ Less customizable than Shopify

It is Best for: Sellers who want to tell their brand story through visuals

7.Faire  Wholesale Selling for Handmade Brands

Faire is a wholesale marketplace for artisans who want to reach boutiques and physical stores. If you are ready to sell jewelry in bulk, this is a solid option.

Advantages:

It Connects you with retail buyers

No listing fee

Faire handles order and payment processing

Disadvantages:

Competitive market

Must meet wholesale pricing standards

It is Best for: Jewelry sellers interested in bulk sales and wholesale growth

Tips for Selling Handmade Jewelry Successfully:

Use high-quality photos with close-up shots  

Tell your product's story what inspired it, what materials you use  

Offer size/customization options when possible  

Keep shipping and return policies clear  

Focus on customer reviews and social proof  

If you are also thinking about selling other digital products, don’t miss our post on (The best online platforms for selling digital products) to explore more opportunities beyond physical jewelry.

Selling handmade jewelry online has never been more accessible. From Etsy’s ready-made audience to Shopify’s customization and Amazon’s reach there’s a platform for every type of seller. Start with one that matches your current skill level and business goals, and as you grow you can expand or even combine multiple platforms.

Your handmade jewelry deserves to be seen and worn so get it online, promote it smartly, and watch your business shine..so take action now and take yourself to the next level.