In a world dominated by social media and instant messaging, you might be wondering if email marketing is still relevant or important. The answer is a loud "yes"... Email marketing remains one of the most powerful, cost-effective tools for reaching, engaging, and converting your audience especially in the finance niche.
Let me give you a true life short story about how Kadiatu used Email Marketing to trip her sales
Kadiatu ran a small online shop selling skincare products. She posted daily on Facebook and WhatsApp, but sales were slow. So One day, she attended a free webinar about email marketing. Anxious she became, so she started collecting emails from her existing customers using a simple Google Form....With just 30 emails, she wrote a short message about a new product launch and hit "send." Within 24 hours, she made 5 sales more than she usually made in a week.. she was like wow I really made this?
Excited she became, and then she started sending regular updates, beauty tips, and special discounts every week. Her open rates were high because people already knew and trusted her....In 3 months, her email list grew to 200, and her income tripled....Email marketing was not just powerful it was personal, direct, and cost-free.
If you're building any kind of brand, do not sleep on email. It could be your secret weapon, just like it was for Kadiatu.. so let's continue
TAKE A LOOK AT THIS
1. Direct Access to Your Audience
Unlike social media platforms where algorithms decide who sees your content, emails go directly to your subscriber’s inbox. That is a massive advantage. With the right subject line and content, you can grab your audience’s attention immediately.
2. High ROI (Return on Investment)
According to Campaign Monitor, for every 1 dollar spent on email marketing, the average return is36. That’s a better ROI than most marketing strategies. And the best part?...hmm.. Tools like Mailchimp, MailerLite, and ConvertKit make it beginner-friendly when starting out.
3. Building Relationships and Trust
When subscribers receive regular, value packed emails, they begin to trust your brand. You’re no longer just a website they see you as a person who understands their problems and provides real solutions. This makes them more likely to buy from you or click your affiliate links.
4. Perfect for Affiliate Marketing
Email marketing is a dream for affiliate marketers. You can recommend products or services directly to your list and earn commissions. Just make sure your recommendations are genuine and helpful.
For more affiliate marketing tips, check out our post on (How to Use ChatGPT to Make Money Online)
5.Segmentation and Personalization
Modern email tools allow you to divide your audience base on behavior, interests, or location. This way, you can send personalized messages that convert better.
Let me give you an example, if someone downloaded your eBook on freelancing, you can send them follow-up emails about freelancing platforms, tools, or courses creating a smooth funnel.
6. Automation Saves Time
Do you know that One of the best things about email marketing is automation. You can create an email sequence that automatically sends out tips, offers, and links to subscribers over several days or weeks.Once you have set it up, your email funnel keeps working even while you sleep!
7. Trackable and Measurable
You can track open rates, click-through rates, conversions, and more. This helps you know what works and what does not so you can improve with each campaign.
This is how to Get Started with Email Marketing
Sign up for a tool like MailerLite (free up to 1,000 subscribers)
Create a free lead magnet (e.g., eBook, checklist)
Add opt-in forms to your blog
Start collecting emails and providing value
Build trust before promoting
For more online income ideas, don’t miss our article on (The Potential of E-commerce)
Email marketing may be old, but it is far from outdated. It gives you full control over your audience, high ROI, and automation options that save time. If you’re building a blog, growing a brand, or selling anything online email marketing should be your best friend.
Start small, stay consistent, and you’ll see the results..so stop worrying yourself, start with what I just gave you and trust me you'll hammer it.
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